For over eight decades, Rapala Canada has held its position as the premier fishing lure choice worldwide, dating back to its inception in 1936. Today, Rapala boasts an international presence, with its lures, knives, tools, and accessories serving as trusted companions to anglers in more than 140 countries across the globe. Rapala's stellar reputation rests on a remarkable track record of world record catches, insights gleaned from our Pro Anglers, and an unwavering commitment to delivering top-notch quality. Every Rapala Canada lure undergoes meticulous hand-tuning and tank-testing prior to packaging, ensuring that your lure exhibits the distinctive Rapala trademark swimming action that consistently proves irresistible to trophy-sized fish, straight out of the box.